{"id":2971,"date":"2026-05-20T20:49:31","date_gmt":"2026-05-20T20:49:31","guid":{"rendered":"https:\/\/filantropis.org\/?p=2971"},"modified":"2026-05-20T20:51:33","modified_gmt":"2026-05-20T20:51:33","slug":"maya-ixil-cafe-de-clase-mundial-sin-intermediarios","status":"publish","type":"post","link":"https:\/\/filantropis.org\/en\/maya-ixil-cafe-de-clase-mundial-sin-intermediarios\/","title":{"rendered":"Maya Ixil: Caf\u00e9 de clase mundial sin intermediarios"},"content":{"rendered":"<p class=\"wp-block-paragraph\">El Reto: Los peque\u00f1os productores de caf\u00e9 suelen perder sus ganancias en manos de intermediarios que tuestan el grano en el extranjero. <strong>La Soluci\u00f3n: <\/strong>Francisco C\u00f3rdoba lider\u00f3 a la<strong> Cooperativa Maya Ixil <\/strong>para dar un paso audaz: exportar caf\u00e9 org\u00e1nico ya tostado y molido directamente desde Guatemala. <strong>Impacto Filantropis:<\/strong> Desarrollamos junto a Francisco una estrategia de mercadeo que incluy\u00f3 un nuevo logotipo y el uso de<em> storytelling<\/em> en los empaques para conectar al productor con el cliente final.<strong> Hoy<\/strong>: La cooperativa super\u00f3 sus metas anuales de venta en tiempo r\u00e9cord y hoy establece alianzas directas con clientes en Norteam\u00e9rica, beneficiando a m\u00e1s de 223 familias.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>El Reto: Los peque\u00f1os productores de caf\u00e9 suelen perder sus ganancias en manos de intermediarios que tuestan el grano en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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